Loredana Avagliano is the director of the SaharaClay project, who has developed a deep connection and genuine interest in the Sahrawi people. With a dedicated background in supporting artists women from conflict-affected communities, Loredana launches project to unify art, ceramic craftsmanship, and the empowerment of women facing challenges. SaharaClay thus becomes a space where creativity and resilience thrive, offering hope and opportunities to those in need.

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Graduated in Political Science from the I.U.O Federico II University of Naples, she furthered her by studying the history the Near East and Mediterranean Africa in Paris, as well as American in Boston, USA. Specializing in European law and management of European funds at the SIOI in Rome, her passion for ceramics led her to train with ceramist Pierino Pisapia in Cava de' Tirreni from 1998 to 2004. has participated in numerous exhibitions both in Italy and, earning notable accolades such as third place in the “OCA Officine Ceramiche Award” in 2022 and second place in the “Fratelli Melis International Ceramics Award” in Bosa in 3. Currently, she majolica and porcelain jewelry at her ceramic studio, LOAV, located at Corsoberto I, 122 Cava de' Tirreni (SA).